" I think this is a great book for someone just starting to take interest in marketing.Please support our Podcast by clicking the link below. Of course some of the examples in the various chapters were a little dated. " Primarily common sense to those of us who do this every day, but always a good reminder. Once you've read Laws, you've got to read Focus - then read it again. I've listened to the audio while on my treadmill at least as many times. " If there's any book I wish I had written, it is Ries's 22 Immutable Laws of Marketing, the bible for marketing. Self-contradictory opinions mixed with predictions of success and failure of various companies, most of which turned out wrong. Excellent quick read on the foundations of marketing your product. " Great read! It's quite old but still every law hits the nail on the head. I will recommend it to everybody who wants to understand these laws of marketing. " One of the greatest book that ever read.
" Great insights on how to build a brand-and how to ruin it. " If you are passionate about Marketing and Consumer Behavior, you need to read this book! Its awesome!!!! " Nice, quick review of marketing "laws", although using somewhat dated examples, sometimes using the same examples to prove distinctly different "laws". " A must read book for anyone in the Marketing Business " This book confirmed a number of marketing concepts for me. " I thought this book was very insightful and, although outdated, gave some good strategies on things that are still relevant. " Marketing has many pitfalls that most marketers don't think about. " Although dated, there are still a lot of good ideas in this book. HIghly recommended for anyone in marketing or interested in it. " Great quick read - good overview of MKT principles. " Timeless classic which presents 22 rules for marketing and differentiation. Otherwise you may find you know most or all of the information shared " - Jenna, " I think this is a great book for someone just starting to take interest in marketing. " Pretty outdated in its examples, but overall quite helpful and thought provoking. They should have stuck to a topic they understoond: Positioning. " Al Ries and Jack Trout go WAY off base with this book. " A very good book on marketing " - Cherry, This should be read in conjunction with Laws of Branding. " A great introduction of marketing and how to approach such communication. " Another marketing "must-read." I've recommended this book dozens of times. Should be required reading in 1st year marketing degrees. " Probably one of my all time favourite marketing books. It doesn't matter whether you are in the business of making cola, cars or consultancy, the laws of marketing still apply! " - David, This book collects together the wisdom from their Positioning, Bottom-Up Marketing and Marketing Warfare and distils it in to a collection of laws. " These guys write the best books on marketing. Very helpful for an overview of what good marketing should look like. " Good, straightforward principles of marketing given in a no-nonsense kind of way. " The same situation like in 22 laws of Branding (other book in my library) Good, but not very easy apply. Overall Performance: Narration Rating: Story Rating:.